diff --git a/jsonah2cardcast.py b/jsonah2cardcast.py
index 376594c..4b1adf4 100644
--- a/jsonah2cardcast.py
+++ b/jsonah2cardcast.py
@@ -1,8 +1,60 @@
+import html.parser
 import json
 import os
 import time
 import uuid
 
+class UnknownTagError(Exception): pass
+
+class DeHTMLifier(html.parser.HTMLParser):
+	def __init__(self):
+		self.result = []
+		html.parser.HTMLParser.__init__(self, convert_charrefs = True)
+
+	def processed(self):
+		return ''.join(self.result)
+
+	def handle_starttag(self, tag, attrs):
+		if tag == 'b':
+			# Bold
+			self.result.append('\x02') # ^B
+		elif tag == 'i':
+			# Italic
+			self.result.append('\x1d') # ^]
+		elif tag == 'small':
+			# Dunno, can't really do anything
+			pass
+		elif tag == 'br':
+			# Slashes work more nicely than a newline symbol I find
+			if len(self.result) > 0 and self.result[-1][-1:] == ' ':
+				self.result.append('/ ')
+			else:
+				self.result.append(' / ')
+		else:
+			raise UnknownTagError(tag)
+
+	def handle_endtag(self, tag):
+		# Since tags are symmetric (and ppl use </br>)
+		self.handle_starttag(tag, None)
+
+	def handle_startendtag(self, tag, attrs):
+		self.handle_starttag(tag, attrs)
+
+	def handle_data(self, data):
+		self.result.append(data)
+
+	def handle_entityref(self, name):
+		assert False
+
+	def handle_charref(self, name):
+		assert False
+
+def dehtml(text):
+	dehtmlifier = DeHTMLifier()
+	dehtmlifier.feed(text)
+	dehtmlifier.close()
+	return dehtmlifier.processed()
+
 def decks(data):
 	return data['order']
 
@@ -66,8 +118,8 @@ def gencards(data, deck, nsfw):
 
 	black_cards, white_cards = cards(data, deck)
 
-	black_cards = [boilerplatify(segmentify(i['text'], i['pick'])) for i in black_cards]
-	white_cards = [boilerplatify([i]) for i in white_cards]
+	black_cards = [boilerplatify(segmentify(dehtml(i['text']), i['pick'])) for i in black_cards]
+	white_cards = [boilerplatify([dehtml(i)]) for i in white_cards]
 
 	return {
 		'calls': black_cards,